Sustainability is important to CasuWares. We’re getting greener every step of the way, while still providing you with the quality products you deserve.
Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. What’s more, one in every five items produced by the fashion industry reaches landfills without being worn even once. Our items are tailor made so there is zero waste.This allows us to avoid overproduction and textile waste, and we’re continuously working toward greener production.
Information about direct-to-garment printing
This method is typically used for products with high cotton fabric content, like t-shirts, hoodies, tote bags, etc.
Our clothing designs are fulfilled using various methods. Many of our products are printed with the direct-to-garment (DTG) technique, which is a printing method where ink is first sprayed directly onto the garment, and then it soaks into the fabric. It’s like printing on paper, but on clothing. We use Kornit printers that generate almost zero wastewater and use less energy than standard industry printers, which lowers our carbon footprint.
The inks we use for printing are Oeko-Tex™ certified, vegan, water-based, and free of harmful chemicals. CasuWares takes sustainability seriously, that’s why we take care to properly dispose of any left-over ink according to the ink supplier guidelines.
Information about embroidery
At CasuWares, we embroider our products with Oeko-Tex™ certified threads, meaning they’re safe for both adult and children's clothing. Compared to printing, embroidery is generally more durable and produces less environmental waste.
Eco-friendly product materials
There are a lot of reasons why a product or material could be considered sustainable. Currently, at CasuWares our eco-friendly product collection consists of items made of at least 70% organic or recycled materials, or a mix of these products.
To verify material content, we collect valid certificates from our suppliers. As proof of the organic composition of the apparel products, we only accept GOTS, OCS, Ecocert COSMOS certificates. For recycled composition, we accept either GRS or RCS certificates. The inside labels of the clothing showcase our products being eco-friendly.
The better the quality, the longer the product lasts. Before we add new products, we do durability tests to ensure they’ll stand the test of time. We also select suppliers with high-quality products that last many washes, keeping print colours vibrant and the fabric soft.
Our sourcing practices align with the changing consumer trends. More and more people are looking for a sustainable way to build a fashionable wardrobe. A survey was done and apparently 47% of shoppers say that their interest in sustainability has increased over the last year, and they’re willing to pay more for it.
Product packaging
This information applies to our in-house facilities. Apparel products that are fulfilled in our partner facilities might be packaged differently.
At CasuWares products are packed in post-consumer recycled (PCR) plastic mailers. The amount of PCR in the packaging will differ depending on where your order gets printed, but it’s at least 50% for the outside (white or grey) poly mailer bags and at least 30% for the inside (clear) bags used in multi-item shipments.
PCR packaging is made from everyday items, like used plastic bags and bottles. This material protects your order just as well as regular plastic bags, however, choosing PCR over first-use plastics reduces the environmental impact plastic has on our planet.
Our next blog will explain what the abbreviations of the organic compositions.